.Column Perspectives: 15.Ever questioned just how an electrical designer winds up operating an influencer advertising and marketing platform? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Program.Key takeaways:.Why exchanging algorithms triggered solitude (and also an occupation pivot).The magic formula: legitimacy + consistency = influencer success.B2B influencer advertising in Asia: It is actually happening, but slowly.AI influencers: Cool, however probably will not replace your BFF's Instagram.The repayment trouble tormenting influencer advertising and marketing (and how Partipost is tackling it).Exciting truth: Jonathan's dad looks forward to Mondays. Yes, you read that right.Income: The influencer advertising and marketing landscape is actually developing quicker than you can easily point out "wipe up." From micro-influencers to artificial intelligence characters, the game is transforming-- but authenticity still preponderates.Therefore, before you underrate that close friend along with 200 followers as "certainly not significant," keep in mind: on earth of nano-influencers, your bestie may simply be the upcoming major trait.Listen for even more influencer ideas and also maybe get a suggestion or two for your very own Instagram game!